A plea for protocols

The antidote to the abuses of big tech is the very thing that gave birth to the Internet itself: decentralized, neutral technical protocols.

  1. The thought that inspires
    my work.
    Ever since I started
    work on Nupedia and then Wikipedia, a thought has always
    inspired me: just imagine the stunning possibilities when people
    come together as individuals to share their knowledge, to create
    something much greater than any of them could achieve individually.

  2. The sharing economy. There
    is a general phrase describing this sort of laudable activity: the
    “sharing economy.” The motivations and rewards are different
    when we work to benefit everyone indiscriminately. It worked well
    when Linux and OSS were first developed; then it worked just as well
    with Wikipedia.

  3. The Internet itself is an
    instance of the sharing economy.
    The Internet—its ease of
    communication and publishing together with its decentralized
    nature—is precisely what has made this possible. The Internet is a
    decentralized network of people working together freely, for mutual
    benefit.

  4. The Internet giants have
    abused the sharing economy.
    About ten years ago, this all
    started to change. More and more our sharing behavior has been
    diverted into massive private networks, like Facebook, Twitter, and
    YouTube, that have exerted control and treated contributors as the
    product.

  5. Facebook’s contempt for
    our privacy.
    All you want to do is easily share a picture with
    your family. At first, we thought Facebook’s handling of our
    private data would just be the price we had pay for a really
    powerful and useful service. But over and over, Facebook has shown
    utter contempt for our privacy, and it has recently started
    censoring more and more groups based on their viewpoints. We don’t
    know where this will end.

  6. This aggression will not
    stand, man
    . We need to learn from the success of
    decentralized projects like Linux, open source software, Wikipedia,
    and the neutral technical protocols that define the Internet itself,
    that we don’t have to subject
    ourselves to the tender mercies of the Internet giants.

  7. How.
    How? Just
    think. The Internet is made up of a network of computers that work
    according to communication rules that they have all agreed on. These
    communication rules are called protocols and
    standards.

  8. Protocols
    and standards...
    There
    are protocols and standards
    for transferring
    and displaying
    web pages, for email, for transferring files, and for all the many
    different technologies
    involved.

  9. ...which
    are
    neutral.These
    different standards are neutral. They explicitly don’t care what
    sort of content they carry, and they don’t benefit any person or
    group over another.

  10. We need more
    knowledge-sharing protocols.
    So here’s the thought I want to
    leave you with. You evidently support knowledge sharing, since
    you’re giving people awards for it. Knowledge sharing is so easy
    online precisely because of those neutral technical protocols.
    So—why don’t we invent many, many more neutral Internet
    protocols for the sharing of knowledge?

  11. Blockchain is awesome
    because it creates new technical protocols.
    Probably the biggest
    reason people are excited about blockchain is that it is a
    technology and a movement that gets rid of the need of the Internet
    giants. Blockchain is basically a technology that enables us to
    invent lots and lots of different protocols, for pretty much
    everything.

  12. Why
    not Twitter- and Facebook-like protocols?
    There
    can, and should, be a protocol for
    tweeting without Twitter.
    Why should we have to rely on one company and one website when we
    want to broadcast short messages to the world? That should be
    possible without
    Twitter. Similarly, when we want to share various other tidbits of
    personal information, we should be able to agree on a protocol to
    share
    that ourselves, under our
    own terms—without
    Facebook.

  13. Wikipedia centralizes,
    too.
    Although Wikipedia is an example of decentralized editing,
    it is still centralized in an important way. If you want to
    contribute to the world’s biggest collection of encyclopedia
    articles, you have no choice but to collaborate with, and negotiate
    with, Wikipedians. What if you can single-handedly write a better
    article than Wikipedia’s? Wikipedia offers you no way to get your
    work in front of its readers.

  14. Everipedia,
    an encyclopedia protocol.
    Again,
    there should be a neutral encyclopedia protocol,
    one that allows us to add
    encyclopedia articles
    to a shared database that its creators own and develop, just like
    the Internet itself. That’s why I’m working on Everipedia, which
    is building a blockchain encyclopedia.

This is a little speech I gave to the Rotary Club of Pasadena, in the beautiful Pasadena University Club, January 31, 2019.