The Era of Centralized Social Media Is Over
For too long, we have made what has amounted to a Faustian bargain. If you post your comments, your pictures, your videos, your essays, your reviews—your content—on Big Tech’s enormous centralized platforms, then Big Tech will give you free hosting, an audience if you compete well, and some content development tools. It seemed fair. At least, that is how they encourage you to think about this bargain.
But we have now awakened—only half-awakened, most of us—to the real costs of the arrangement. They are higher than we thought.
We donate much more than temporary use of our content. Since content hosting has grown more complex and your audience is built into their product, and especially since it is difficult if not impossible to move most of our content and audience to other platforms easily, we have also effectively donated control, if not ownership, over our content and our audience.
But we also donate ourselves. We donate our valuable attention. We donate our freedom and autonomy, when the corporations decide what we may or may not upload or view, and whether others may or may not view our contributions. We donate our good name, our public support, for the very medium we use. We rent out our very minds when we open ourselves to manipulation by the controllers of these platforms. By our participation, we endorse this treatment as legitimate, no matter what indefensible things these corporations do.
There is also another thing we receive—another important part of the Faustian bargain—that is worth dwelling on. We receive a shot at popularity. We get a chance at an audience, at “friends” and “followers,” who “like” what we produce, who amplify our voices. Who doesn’t want friends and followers liking and amplifying us? And so we are hooked.
Is this exchange really worth it? Really?
We have been assuming that it is. I say it is objectively speaking a terrible arrangement that benefits them and mostly harms us, or most of us. Why do we agree to it, in that case? Because “they” have control over our social lives. We will be lost without the audience, the attention! And because the threat of that loss is so terrifying that most people will put up with increasingly obnoxious treatment as “the price you gotta pay.” It seems like a good example of the Stockholm syndrome.
I think the exchange is not worth it. I will not speak for you. But I can say confidently that it is not true of me. Since, last year, I declared that what I really wanted was decentralized social media, I have felt rather dirty as I used Twitter and YouTube. I admit it—I made excuses myself. “This is the only way I can get my voice out there effectively,” I told myself. Of course, I knew it was not true. I could write for publication. I could use my blog. “I’d be abandoning my peeps!” But nah. Nobody needs me there very much, and if they love me that much they can always come to the blog. “I would be giving up the fight (on Twitter) for freedom and justice!” I’m not Superman, and if my voice is really needed, I can probably fight more effectively on my blog and for publication.
All of those things strike me as being excuses because I liked the attention. The real bargain, and what makes the bargain demonic (so to speak), is that it involves receiving the attention of others, which merely feeds our ego, in exchange for something much more valuable: control over us by people we despise. When you get down to it, most of us are slaves to their system in exchange for the main thing we are after: evanescent, ultimately unimportant narcissistic pleasure. Is that what you really want and need?
It took this latest outrage by YouTube, threatening to delete any video that talks about the 2020 election fraud, to make me rethink my attitude toward contributing in any way to the Silicon Valley monsters.
So I am going to stop using my Twitter and YouTube accounts. I am not entirely sure what I will do with them. As to Twitter, I might keep it operational but just use it as a way to promote this blog and nothing more. I might completely shut down my YouTube channel. I am fairly sure I will be moving all my YouTube videos to my Bitchute channel (the move has already started), but whether it will be their final destination, I am not sure. I really want to support fully decentralized networks, so that I can have total control, right here in my own web space, of everything I want to put out there. Wouldn’t that be nice? Is it really too much to ask?
In any event, I am highly motivated right now to leave the Big Tech monsters behind. I am exiting their Faustian bargain. I am 100% committed to owning and controlling my own content and audience in the future. I have talked a lot about this, but it is finally time to make the last, necessary, hard changes to make it real.