I am spending a few days with the energetic and charming young crew of Everipedia at their offices in sunny L.A. I got to know Everipedia through Mahbod Moghadam, the 30-something but youthful and “thug” (this, apparently, is a good thing) co-founder of Genius.com, whom I got to know last year when I was still working on Infobitt (which, alas, is still in mothballs). Mahbod is not the CEO but is certainly one of the leading lights of this approximately one-year-old company; he and the other guys are very friendly, easygoing, smart, and hard-working, as far as I can tell. Anyway, Mahbod likes to be interviewed, and he is a “character,” so I thought it would be fun to do that. After all, people have interviewed me a lot but I can’t remember ever interviewing anybody else. So the tables are turned! For this blog’s very first interview, here is Mr. Moghadam. This will be a fairly wide-ranging email interview, so here goes.
The notorious co-founder of Wikipedia interviews the notorious co-founder of Genius
Everipedia is the project you’re now working on. What exactly is the vision, at present, behind Everipedia? What are you trying to achieve?
Everipedia is the baby of Sam Kazemian and Tedde Forselius — they are my sons. It is, in short, a better version of Wikipedia. There are lots of differences, but the biggest one is that you can make a page about ANYTHING. I’ve had a Wikipedia page written about me before — several times — and Wikipedia kept taking it down! It was heartbreaking, especially because it has always been my dream to have a Wikipedia page about me. I’m sure there are millions of people who feel this way. Sam showed me my Everipedia page when I was giving a talk at UCLA — I was over the moon! I went home and immediately started making pages for all of my friends, my friends’ companies…everything I think is cool! Adding pages on Everipedia is really easy — it’s like posting on Facebook. No complexities or weirdo markup language like Wikipedia.
You say you want Everipedia to be the encyclopedia of everything, covering not just the topics in Wikipedia, not just the topics snootily deemed not important enough to include, but topics far, far outside the mainstream of what is considered “encyclopedic.” Things like: Every person in the world (including me and you!). Every street in the U.S. All the products currently for sale. All the species in the world. Every chemical compound (!). Every gene (!!). Every episode of every lame TV show. Every website (!!!). Etc. First of all, are you frigging insane?
I think it’s insane to have a strict notability requirement! The cool thing about the Internet is there is so much bandwidth — everyone can have their piece. Even if you are a shitty photographer, you can have an Instagram. Even the WORST rappers annotate their lyrics on Rap Genius. (TRUST ME) So why shouldn’t everyone have a Wiki?
OK, setting aside issues about feasibility, maintainability, etc., there’s a more basic question: Why is it important to have an encyclopedia of everything? Aren’t you basically just trying to replicate the Internet, or what eventually will be on the Internet?
Yeeee! One of our nicknames for Everipedia is “Crowdsourced Google” — the same way that Google gives you information about any subject, we want Everipedia to give you the info, except humans are doing the sorting, summarizing and rating of the sources instead of a machine.
Right now the site actually reminds me no small amount of the early days of Wikipedia — same youthful enthusiasm, same friendly welcoming atmosphere, same lack of f’s given if someone starts work on a topic with a very lame article. But Wikipedia sort of grew up (not entirely) and became huge, with long, meaty articles. How are you going to “get from here to there” and avoid burnout or seeming irrelevant?
Hopefully we can steal a lot of users from Wikipedia! On Everipedia you get IQ for your contributions. Contributors get credit and recognition for their accomplishments, they are not simply working in a void. College students can be appointed “Everipedia Campus Representative” if they earn it, and celebrities can contribute via Verified Accounts. Wikipedia won’t even let Snoop Dogg contribute to his own page! That ain’t right…on Everipedia, Snoop can even cite himself as a source! Not to mention anyone can cite his Instagram posts, hit tweets…anything that has cool information.
Why should somebody work on Everipedia when they can work on Wikipedia and have a better chance of having their words read by people on the #7 website in the world?
Because on Everipedia you get rewarded for your work. On Wikipedia, you get no recognition, contributions are pretty much anonymous. Maybe that appeals to some people — but I know, personally, I would never want to spend time working on something without getting credit for it. I think I’m a very good writer, and I want to be recognized for my work. I’m sure there are a lot of talented writers who feel the same way I do!
You have sometimes called Everipedia the “Thug Wikipedia.” Come on, dude, isn’t “Thug Wikipedia” likely to be off-putting to people who are, you know, working on an encyclopedia? And what does this mean, anyway?
Haha, yeah, we should probably stop saying that. What I mean by “thug,” in this case, is that there aren’t a bunch of unnecessary rules. You might think rules are great, but look at the result. Wikipedia’s notability requirement results in systematic discrimination against women and minorities, which is truly shameful. The top-performing pages on Everipedia are often black actresses, like Mariah Lynn from “Love and Hip-hop,” who are massively popular but face “Wikipedia Discrimination.” Everipedia made a page for Sabrina Pasterski — known as the “Female Einstein.” Wikipedia scraped our article and didn’t cite us! So I think that symbolizes the different focus of Everipedia and Wikipedia. Maybe we should change “Thug Wikipedia” to “Feminist Wikipedia.”
You and your buddies started Genius, originally RapGenius, which is one of the coolest collaborative websites online. I put it up there with Wikipedia, Quora, and a very few others that feature open collaboration among equals in order to develop a resource that is of use to everyone. This is what I love, and you and I both agree people ought to make more of these sorts of sites. So what is your top advice for entrepreneurs or community organizers (so to speak) who want to organize other people to create awesome resources that are useful to everyone?
It is bizarre. Every wiki site blows up. Even WIKIFEET gets a ton of traffic. But nobody wants to make encyclopedias. Everybody wants to make “The Next Snapchat.” I think this is because making a social media app is sexier than making an encyclopedia. Also, if you succeed, it’s a lot less work. You don’t have to sit there and use your own product, add a bunch of cool pages, etc. But I don’t think it’s an accident that I am 2 for 2 on successful startups and both are encyclopedias. There is such a thirst for robust software to disseminate information. It is the future of media! And nobody is doing it…personally, I think Quora sucks, and even Quora is blowing up…
OK, I gotta ask. You’ve been asked this ad nauseam, I’m sure, and I’m sure you’re annoyed by it, but I gotta ask. (Remember, this question is coming from a guy who thinks we are falling in a moral abyss. I may be a libertarian but I am also a moralist.) In November 2014 you wrote an article ill-advisedly titled “How To Steal From Whole Foods.” First of all, WTF? What were you thinking of? You know that stealing is wrong, right?
The article was meant as a joke, the sole purpose was to make people laugh. The title is paying homage to Tao Lin’s classic tome “Shoplifting from American Apparel.” Lames like Mark Suster took my words literally, because they have the minds of sheep. A lot of people also told me they loved the article — those were the smart folks. I don’t steal, but personally, I don’t think there is anything wrong with stealing. You certainly can’t compare it to murder or rape, not even close. Stealing food, especially, strikes me as a morally neutral activity.
Being around you and the other Everipedia guys have introduced several items of slang that are completely new to me, because I don’t watch TV, don’t spend any time around teenagers or college students, and work from home in an exurb of Columbus, Ohio. I’m a bit cloistered, to tell the truth, but that’s how I like it. You meanwhile are the man about town, living in L.A. and hip to the scene (which shows how unhip-to-the-scene I am, since kids these days do not use the phrase “hip to the scene”). So I require brief, Urban Dictionary-type but Mahbod-crafted definitions of the follow terms d’art of the thug life. I give you…
The Mahbod Moghadam Lexicon
thug (not in the brutal ruffian sense): Did you know this comes from the Hindi word “Thugee”? I use it in homage to 2PAC — my favorite human who ever existed. (He had “Thug Life” tattooed on his chest). It is a synonym for “disrupt.”
pimp (not in the employer-of-whores sense): If you’re a pimp, that means you’re charismatic! You can get others to serve you..
janky: Means “sucks.”
yeeeee: One of my Persian friends got me saying “yeee”! It is a refreshing alternative to “yasssss!” which is very popular with Hillary Clinton supporters…
hooooo: Short for “HOOOOOLY SHIT!” — we say this a lot at Everipedia HQ because we are constantly amazed and bewildered by our own product! It is changing the world. It is our catchphrase.
blowin up: This is what Everipedia is presently doing! YEEEEE
ewoking: Ah, my favorite word! This means “contributing to the site” — it is derived from the username of the TOP-IQ EDITOR OF RAP GENIUS, Monsieur William Goodwin aka EwokABDevito. He is one of only 2 users who have a higher IQ than I do.
shhhhht: This is the companion of “HOOOOO!” (See above.)
bae: I use “bae” sarcastically — “bae” is a word the kids say these days, it means “baby”/”babe” — I think it sounds ridiculous, which means I’m getting old! So I imitate them.
jag: “Jagh” means “masturbate” in Persian, my native language. This is pretty much the only non-work activity we are allowed to do at Everipedia HQ. (We’re also allowed to go to the gym once a day.)
swag: This is my favorite word of all time. The eccentric rapper Lil B “The Based God” popularized it. It is a nonsense word, similar to Kurt Vonngut’s “Ho Hum”…it can mean whatever you want it to mean! It is the best word.
dope: Dope means good, like drugs.
chill: Currrrr! (Sorry I got cold for a second there!) Chill means you’re icy, which indicates a state of jewel-encrusted repose.
Now for a microaggression. Where are you from? No, where are you really from?
I’m from the Barrio vato! Barrios weyyyy! Pinche cavron! (I’m from the San Fernando Valley — Encino to be exact — via Iran.)
At this juncture I would like to inform our readers that you have a B.A. in History from Yale, a J.D. from Stanford Law, and were a Fulbright scholar. You also helped Genius to go viral. So, in short, you are clearly pretty goddamned brilliant. And yet if a reader reads your answers so far, these revelations might seem surprising. I hate to, you know, lift the curtain on the mystique (although I suspect that’s not really possible in your case), but can you comment on why, particularly at age 33 (you know — when your friends have become boring adults), you affect a “thug” attitude?
I loathe snobbery and propriety — I am against society. I was making wikis for Merrick Garland and his family today — he is a Jew trying to be a WASP, very “Ivy League” — he makes me want to throw up. I consider myself to be a UCLA alum, not a Yale alum. UCLA is where I will be donating my money, it is a school where they teach you actual knowledge, instead of propagating bullshit yuppie culture.
What are your favorite topics in history? The law?
My specialty in college was French colonial history! I am obsessed with all things French — I don’t know why — it is embarrassing! My favorite legal subject is tax, by far. I had an amazing professor for several tax courses, Joe Bankman — he is my Rabbi, basically. He taught me the most about ethics and the way the world works. I love him.
I noticed you play piano pretty well — I think I heard some Bach. Did you have lessons or what?
I am OBSESSED with Bach! That is what I am first and foremost — a Bach performer. His music is so intellectual, and yet so emotional! He is the greatest artist of all time. Hopefully Everipedia will get really big within a year or so and I can leave the company and return to my REAL full-time job — learning the complete keyboard works of Bach. I took lessons from age 15–17 with a lovable Persian guy named Arjang Rad, who is now a famous composer.
Last question, back to Everipedia: Given the choice of Everipedia and Wikipedia, or spending time in some other similar online knowledge-sharing pursuits (e.g., Quora, Medium, etc.), why should people check out and start writing for Everipedia today, in March 2016? Is it ready for people to get involved?
Everipedia will give you recognition. You get IQ, badges, and top users get equity in the company. This company will be worth billions of dollars someday — and it will not only belong to the founders and investors — it will belong to everyone who helps build it. We have already awarded equity to top users.
About the author
I call myself an "Internet Knowledge Organizer." I started Wikipedia.org, Citizendium.org, WatchKnowLearn.org, ReadingBear.org, and Infobitt. I write about education and the Internet from a broadly philosophical point of view.